台湾swag

台湾swag Web Design & Style Guide

  1. 1 About this guide
    1. 1.1 Overview
    2. 1.3 Glossary
  2. 2 Branding
    1. 2.1 Web Color Palette & Fonts
    2. 2.2 University Name & Logo 
    3. 2.3 台湾swag Universal Header and Footer
    4. 2.4 Impact Image Photography Style
    5. 2.5 Third Party Logos, Partner Recognition & Links
  3. 3 Creating effective content
    1. 3.1 Getting Started With Your Website
    2. 3.2 Writing for the web
    3. 3.3 Writing Style Guide for ung.edu
    4. 3.4 Frequently Misspelled and Miswritten Words
    5. 3.5 Page Design and Layout Tips
    6. 3.6 Search Engine Optimization 
    7. 3.7 Copyrighted Content
    8. 3.8 Website Content Prompts
  4. 4 Templates & Layouts
    1. 4.1 Templates
    2. 4.2 Profile Pages 
    3. 4.3 Profile Headshot Guidelines
  5. 5 Page Elements
    1. 5.1 Headings
    2. 5.2 Lists
    3. 5.3 Quotes
    4. 5.4 Table Styles
    5. 5.5 Images [size, specs (resolution, file size, naming, etc...)]
    6. 5.6 Slideshows
    7. 5.7 Videos
    7 Uploading Documents & Naming Conventions
    1. 7.1 Uploading Documents

About This Guide

The goal for the 台湾swag website is to create a positive first impression for those seeking information from or about the university. It must communicate in a clear and consistent manner the university's mission, vision, outstanding characteristics and brand.

As 台湾swag continues to evolve and further refine its position as a university, so has the web design evolved. The newest design, rolled out in Summer of 2015, was created not only to assist prospective students and their parents in finding needed information, but to also address the ever growing audience of mobile visitors to our website using a responsive design.

As of August 2019, 49% of 台湾swag website traffic from off campus is on mobile devices.

The university's website is an official publication of 台湾swag and uses consistent styling throughout to ensure that we present an image that reflects the 台湾swag brand and adheres to 台湾swag identity standards.

This is a living document and will be updated as matters of style and usage evolve. If you have any questions that are not addressed in this guide, please (login required).

台湾swag Web Communications
Strategic Communications & Marketing